ABOUT TANDEM
WE:
We’re motivated by the energy and kinship in communities that are built around small businesses: they give us meeting places, memorable experiences, destinations, services that enhance our lives, and opportunities for meaningful connection, all while creating opportunities for people to make their living doing what they love.
Tandem Collaborative offers strategic, authentic, and attainable marketing and business development strategy to small businesses. We also offer project management support to small businesses and internal teams to swiftly accomplish those projects that require a few more hands on deck.
We create strategy that is informed by a deep understanding of our clients’ values, goals, and those of their ideal customers. We believe our outside perspective can lend itself to discovering interesting and innovative ways to build your brand narrative and let your customers in on who your business is at heart. We use those stories to turn your customers into fans.
Tandem Collaborative was founded in 2020, a COVID-related pivot — to contribute to the community by helping businesses succeed through clever problem solving and strategy.
AMELIA
AMELIA LAIDLAW is an experienced entrepreneur, business strategist, project manager, and the co-founder of Tandem Collaborative. She works alongside her clients to prioritize goals for growth, define their brands, and identify solutions so they can engage more effectively with their customers. She is passionate about strategy and big thinking, but she understands the process of implementing those big ideas and the planning that makes it real.
Amelia is a skilled communicator and problem solver and has honed these skills with nearly six years’ hands-on experience owning and operating her own cafe in Toronto, co-founding and operating a not-for-profit music festival for six consecutive years, and working with the businesses of The Forks Market. In her most recent position as the leasing and building manager of The Forks Market, she was known for her ability to find collaborative solutions and take a project from start to finish. She was heavily involved in the development of a market-wide dishwashing solution for 15 tenants that reduced waste in The Forks Market by nearly 50%, the opening of a 400-seat patio at The Forks which quickly became a hot spot for both locals and tourists, and overseeing the ongoing Forks Market Refresh projects.
Whether running a 40-seat restaurant or managing a 70,000 square-foot tourist destination with over 4 million visitors a year, Amelia has a passion for connecting with people and building community.